SPEC AD: Willow Insurance

The images in this spec commercial were originally used for an ad I directed with the help of Golam Sarwar Harun for a driving school. The ad aired in major South Asian channels. The original ad ends on an idyllic note in which the female driver, her son, and her husband enjoy a picnic. However, I felt that the footage also lent itself well to a car insurance ad. After finishing the original ad, I exported a two-minute clip of some of the footage used and -a year later- I edited this piece with only images from that two-minute clip.

I shot all the footage in one afternoon.

ROLES: WRITER, DP, DIRECTOR, EDITOR, MOTION GRAPHICS

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