“Epic Caveman” Sprint Epic 4G Spec

[jwplayer config=”Shahs Website_2″ file=videos/epicfilm3.mov /]

In the fall of 2010, Michael Taimi -a graduate film student from the Art Center College of Design- approached me to edit a spec ad concept for Sprint as part of their contest highlighting the new Epic 4G phone. I edited this piece in two days. The Epic phone footage featured in the commercial were the actual ones shot while filming. We also shot the camera point-of-view shots with the main camera, the Canon 7D, and in an earlier edit I stylized them to imitate the look of footage shot on the Epic. However, we decided to use the actual footage from the phone itself for authenticity. I suggested the flashing nightclub lights to emphasize the disco caricature and add an element of fantasy.


Comments are closed.